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How BabyOne’s franchise targets more demand-orientated planning   

By enabling flexible, demand-oriented duty scheduling and legally compliant working time recording, BabyOne’s Stuttgart franchise is laying the foundation for even greater efficiency. 

box of colour - purple
Customer since 2023
Customer since2023
box of colour - purple
HQ Germany
box of colour - purple
Industry Retail

What they gained
with tamigo

Upgraded time and attendance recording

Easy cross-location communication

Future-proof employee scheduling 

With over 100 specialist stores in Germany, Austria and Switzerland, BabyOne is the largest retailer of baby and toddler products in the DACH region. 

The four locations in Heilbronn, Waiblingen, Göppingen and Senden are managed by franchise entrepreneurs and founders Christian and Christina Stoll.  

Before the introduction of tamigo, recording working hours was cumbersome. Although admins were able to view employees' working hours, employees on the shop floor had to clock in and out manually using chips on stationary terminals.  

After taking over the company, it was clear to Christian and Christina Stoll that a modernisation of personnel planning and time recording was essential. 

We wanted a personnel planning and time recording system that was more functional than the existing one. We also wanted to modernise and centralise our processes with a mobile app.

Christian Stoll
Franchise co-owner, BabyOne

Seamless processes and more efficient workflows

The Stolls wanted a modern solution that would increase the company's efficiency.  

They chose tamigo's cloud-based workforce management solution due to several decisive factors: 

  • User-friendly for both employees on the floor and administrators. 
  • Competitively priced and offers special deals for new businesses. 
  • Enables seamless, cross-location communication between management and employees.  

"The in-app bulletin board was the deciding factor for me," says Christian. "It's really helpful. We currently use it every day to share daily promotions with all our colleagues as part of Black Friday."  

The rapid acceptance of the new solution by employees was reflected in a smooth implementation phase. Even non-tech-savvy employees found their way around the new system easily. 

Interior of tamigo customer BabyOne's store, showing prams, babyclothes and toys

"Everything went smoothly. Our colleagues received an email, clicked the link and installed the app.

Christian Stoll
Franchise co-owner, BabyOne

There’s more to come 

In the future, the franchise is planning to further optimise its operational workflows. This includes reducing Christina's workload in terms of administrating the time recording and administrative tasks. 

As Christian explains, they're also aiming for more precise workforce planning, ensuring that their stores are optimally staffed at all times. 

"With tamigo, we want to schedule based on demand to avoid both overstaffing and understaffing."

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